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Active Consumer

Language EnglishEnglish
Book Paperback
Book Active Consumer Marina Bianchi
Libristo code: 06667835
Publishers Taylor & Francis Ltd, April 2014
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring ne... Full description
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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can

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About the book

Full name Active Consumer
Author Marina Bianchi
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 288
EAN 9781138007147
ISBN 9781138007147
Libristo code 06667835
Publishers Taylor & Francis Ltd
Weight 530
Dimensions 156 x 234

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Economics > Political economy
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