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This book will help you to: (1) analyze your own behavior based on a comprehensive understanding of why you do the things you do, (2) change your behavior if you want to, and (3) better understand why others behave as they do. Based on an approach that will take you beyond the outdated thinking that dominates psychology today, Dr. Pfau unveils informative secrets about human behavior, including the techniques that others use to influence what you do, how automatically and routinely you behave in most situations, and why.
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