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Web oder stirb!

Language GermanGerman
E-book Adobe ePub DRM
E-book Web oder stirb! Kerstin Hoffmann
Libristo code: 41076370
Publishers Haufe, April 2019
Mobile Gerate, Sprachassistenten, multimediale Inhalte gehoren zum Alltag der deutschen Bevolkerung... Full description
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15 527 Ft
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Mobile Gerate, Sprachassistenten, multimediale Inhalte gehoren zum Alltag der deutschen Bevolkerung - fur Konsumenten ebenso wie fur B2B-Entscheider. Doch die digitale Kommunikation in vielen Unternehmen hinkt dramatisch hinterher. Der Vorsprung ist womoglich bald nicht mehr aufzuholen. Was tun?Die Autorin zeigt, wie Sie fr Ihr Unternehmen eine sinnvolle, passgenaue Kommunikationsstrategie entwickeln. Sie erhalten einen umfassenden berblick ber Wissen, Handwerkszeug und Ressourcen, die Sie brauchen, um im digitalen Wandel zu bestehen. Inhalte:- Erfolgsfaktoren fr die Unternehmenskommunikation im digitalen Zeitalter- Handwerkszeug fr crossmediale Kommunikationsstrategien- Content-Marketing und Social Media in der Praxis- Zahlreiche Checklisten und Schritt-fr-Schritt-Anleitungen- Komplett berarbeitete und aktualisierte Auflage

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About the book

Full name Web oder stirb!
Author Kerstin Hoffmann
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2019
EAN 9783648123904
Libristo code 41076370
Publishers Haufe

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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