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Sensory Evaluation Practices

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Sensory Evaluation Practices Herbert Stone
Libristo code: 39574193
Publishers Academic Press, September 2012
Understanding what the consumer wants and will accept are two of the most significant hurdles faced... Full description
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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"e; evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

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About the book

Full name Sensory Evaluation Practices
Author Herbert Stone, Rebecca Bleibaum, Heather A. Thomas
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2012
Number of pages 446
EAN 9780123820877
Libristo code 39574193
Publishers Academic Press

Categories

Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering > Food & beverage technology
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