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Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Language EnglishEnglish
E-book Adobe ePub DRM
Publishers Kogan Page, December 2008
The Retail Value Chain analyses the changes in the retail industry such as internationalization and... Full description
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15 643 Ft
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The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

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About the book

Full name Retail Value Chain
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2008
Number of pages 384
EAN 9780749455798
Libristo code 47292154
Publishers Kogan Page
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