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Responding To the Screen

Reception and Reaction Processes

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Responding To the Screen Jennings Bryant
Libristo code: 39967217
Publishers Routledge, November 2013
This volume takes the next step in the evolution of mass communication research tradition from effec... Full description
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31 407 Ft
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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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About the book

Full name Responding To the Screen
Author Jennings Bryant, Dolf Zillmann
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2013
Number of pages 416
EAN 9781136690907
Libristo code 39967217
Publishers Routledge

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology
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