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Research in Consumer Behavior

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Research in Consumer Behavior Russell W. Belk
Libristo code: 40795713
Publishers Emerald Group Publishing Limited, December 2012
This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at... Full description
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49 882 Ft
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This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

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About the book

Full name Research in Consumer Behavior
Author Russell W. Belk, Linda Scott, Soren Askegaard, Russell W. Belk
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2012
EAN 9781781900239
Libristo code 40795713
Publishers Emerald Group Publishing Limited

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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