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Quick Guide Sales Enablement

Wie Sie durch die Integration aller kundenbezogenen Aktivitaten die beste Sales Performance erzielen

Language GermanGerman
E-book Adobe ePub DRM
Publishers Springer Gabler, August 2022
Dieses Buch zeigt, wie es gelingt, eine optimal ausgestaltete Vertriebsorganisation zu etablieren, d... Full description
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Dieses Buch zeigt, wie es gelingt, eine optimal ausgestaltete Vertriebsorganisation zu etablieren, die konsequent auf Kunden und deren Kaufentscheidungen basiert und dadurch entscheidende Wettbewerbsvorteile generiert. Denn nur so kann heutzutage der Unternehmenserfolg gesichert und gesteigert werden.Im Mittelpunkt steht der Sales-Enablement-Prozess als holistisches Rahmenkonzept. Er bildet die Infrastruktur, die eine effiziente Zusammenarbeit aller Unternehmensabteilungen gewahrleistet. Die Autor*innen erlautern die Ausrichtung samtlicher Ziele, Motivationen, Denkmuster, Aktionen und Kampagnen an den Bedurfnissen der Kunden. Zudem zeigen sie, welche Methoden und Herangehensweisen aus ihrer Sicht besonders erfolgversprechend sind und wie der praktische Start in ein Sales Enablement konkret aussehen kann. 

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About the book

Full name Quick Guide Sales Enablement
Author Dietmar Kilian, Peter Mirski, Britta Lorenz
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2022
EAN 9783658383855
Libristo code 41830548
Publishers Springer Gabler

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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