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Persuasion

A Key Idea for Business and Society

Language EnglishEnglish
E-book Adobe ePub DRM
Publishers Routledge, August 2025
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Ps... Full description
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22 621 Ft
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Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question.The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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About the book

Full name Persuasion
Author Stephen Dunne
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2025
EAN 9781040404249
Libristo code 49201232
Publishers Routledge

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Philosophy & Religion > Philosophy
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