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Multimodal Communication

A social semiotic approach to text and image in print and digital media

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Multimodal Communication May Wong
Libristo code: 40998285
Publishers Palgrave Pivot, April 2019
This book draws on visual data, ranging from advertisements to postage stamps to digital personal ph... Full description
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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

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About the book

Full name Multimodal Communication
Author May Wong
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2019
EAN 9783030154288
Libristo code 40998285
Publishers Palgrave Pivot

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Language & Linguistics > Linguistics > Sociolinguistics
Language & Linguistics > Linguistics > Semantics, discourse analysis, stylistics
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Semiotics / semiology
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