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Metaphors We Live By

Name: Metaphors We Live By
Brand: University of Chicago Press
SKU: 39619390
Price: 8495 HUF
Availability: InStock
Author: Lakoff George Lakoff
ISBN: 9780226470993

Lakoff George Lakoff

Johnson Mark Johnson

Language

English

E-book Adobe ePub DRM

Libristo code: 39619390

Publishers University of Chicago Press, December 2008

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language... Full description

Libristo code: 39619390

56 b

8 495 Ft

In stock Immediate digital delivery

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "e;metaphors we live by"e;-metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.