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Humanizing B2B

Name: Humanizing B2B
Brand: Practical Inspiration Publishing
SKU: 40842663
Price: 4208 HUF
Availability: InStock
Author: Paul Cash
ISBN: 9781788602501

The new truth in marketing that will transform your brand and your sales

Paul Cash

James Trezona

Language

English

E-book Adobe ePub DRM

Libristo code: 40842663

Publishers Practical Inspiration Publishing, April 2021

If you want to move products, you need to move people. And if you want to move people, you need to m... Full description

Libristo code: 40842663

28 b

4 208 Ft

In stock Immediate digital delivery

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If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.