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Hidden Agenda

Name: Hidden Agenda
Brand: Bibliomotion, Inc.
SKU: 40916519
Price: 9300 HUF
Availability: InStock
Author: Kevin Allen
ISBN: 9781937134051

Kevin Allen

E-book Adobe ePub DRM

Libristo code: 40916519

Publishers Bibliomotion, Inc., April 2012

Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to... Full description

Libristo code: 40916519

62 b

9 300 Ft

In stock Immediate digital delivery

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Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen’s approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time.