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Dirty Tricks

British Airways' Secret War Against Virgin Atlantic

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Dirty Tricks Martyn Gregory
Libristo code: 39769470
Publishers Virgin Digital, July 2010
Richard Branson's Virgin Atlantic was valued at over 1.2 billion when he sold a 49% stake to Singap... Full description
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Richard Branson's Virgin Atlantic was valued at over 1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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About the book

Full name Dirty Tricks
Author Martyn Gregory
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2010
Number of pages 568
EAN 9780753542590
Libristo code 39769470
Publishers Virgin Digital

Categories

Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999 > c 1980 to c 1989
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999 > c 1990 to c 1999
Biography, Literature & Literary studies > Biography & non-fiction prose > True stories: general
Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Industry & industrial studies > Transport industries
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