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Digital Luxury

Transforming Brands and Consumer Experiences

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Digital Luxury Wided Batat
Libristo code: 40534084
Publishers SAGE Publications Ltd, April 2019
The fashion and luxury industries have been well-established for centuries, but the new disruptive d... Full description
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17 803 Ft
In stock Immediate digital delivery

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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About the book

Full name Digital Luxury
Author Wided Batat
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2019
Number of pages 280
EAN 9781526483560
Libristo code 40534084
Publishers SAGE Publications Ltd

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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