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Creating a Brand Identity: A Guide for Designers

Name: Creating a Brand Identity: A Guide for Designers
Brand: Laurence King Publishing
SKU: 40787966
Price: 1599 HUF
Availability: InStock
Author: Catharine Slade-Brooking
ISBN: 9781780679808

Catharine Slade-Brooking

Language

English

E-book Adobe ePub DRM

Libristo code: 40787966

Publishers Laurence King Publishing, January 2016

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requir... Full description

Libristo code: 40787966

11 b

1 599 Ft

In stock Immediate digital delivery

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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.