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Crack the Customer Mind Code

Seven Pathways from Head to Heart to Yes!

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Crack the Customer Mind Code Gary Hennerberg
Libristo code: 40656545
Publishers Morgan James Publishing, January 2016
Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more s... Full description
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Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns,Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind'snatural progressionto ';yes' through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed.

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About the book

Full name Crack the Customer Mind Code
Author Gary Hennerberg
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2016
Number of pages 238
EAN 9781630476991
Libristo code 40656545
Publishers Morgan James Publishing

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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