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Contemporary Radio Programming Strategies

Name: Contemporary Radio Programming Strategies
Brand: Routledge
SKU: 40000590
Price: 18964 HUF
Availability: InStock
Author: David T. MacFarland
ISBN: 9781315443508

David T. MacFarland

Language

English

E-book Adobe ePub DRM

Libristo code: 40000590

Publishers Routledge, October 2016

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radi... Full description

Libristo code: 40000590

126 b

18 964 Ft

In stock Immediate digital delivery

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This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'