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Contagious Commandments

Name: Contagious Commandments
Brand: Penguin Books
SKU: 39626173
Price: 5840 HUF
Availability: InStock
Author: Paul Kemp-Robertson
ISBN: 9780241328989

Ten Steps to Brand Bravery

Paul Kemp-Robertson

Chris Barth

Language

English

E-book Adobe ePub DRM

Libristo code: 39626173

Publishers Penguin Books, November 2018

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to... Full description

Libristo code: 39626173

40 b

5 840 Ft

In stock Immediate digital delivery

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.