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Consuming Images

Film Art and the American Television Commercial

Language EnglishEnglish
E-book Adobe ePub DRM
Publishers Edinburgh University Press, January 2020
The American television commercial has an aesthetic and historical dynamic linking it directly to ci... Full description
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The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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About the book

Full name Consuming Images
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2020
Number of pages 208
EAN 9781474460712
Libristo code 40353384
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