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Consumers in Context

The BPM Research Program

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Consumers in Context Gordon Foxall
Libristo code: 40015979
Publishers Routledge, January 2016
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the de... Full description
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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About the book

Full name Consumers in Context
Author Gordon Foxall
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2016
Number of pages 552
EAN 9781317332954
Libristo code 40015979
Publishers Routledge

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Economics
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