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Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Consumer Behaviour (RLE Consumer Behaviour) Gordon R. Foxall
Libristo code: 40021929
Publishers Routledge, December 2014
This book is concerned with the application of the behavioural sciences, notably social psychology a... Full description
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26 330 Ft
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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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About the book

Full name Consumer Behaviour (RLE Consumer Behaviour)
Author Gordon R. Foxall
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2014
Number of pages 206
EAN 9781317565901
Libristo code 40021929
Publishers Routledge

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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