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Choice-Based Conjoint Analysis

Models and Designs

Language EnglishEnglish
E-book Adobe ePub DRM
Publishers Chapman and Hall/CRC, August 2010
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, econom... Full description
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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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About the book

Full name Choice-Based Conjoint Analysis
Author Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2010
Number of pages 192
EAN 9781040066409
Libristo code 47332066
Publishers Chapman and Hall/CRC

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Psychological methodology
Mathematics & Science > Mathematics > Probability & statistics
Mathematics & Science > Biology, life sciences
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