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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
English
English
E-book
Adobe ePub DRM
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-...
Full description
Libristo code: 39779521
?
68 b
68 b
10 221
Ft
In stock
Immediate digital delivery
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "e;the war of business"e; who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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About the book
Full name
CEO-Speak
Author
Joel Amernic, Russell Craig
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2006
Number of pages
256
EAN
9780773578685
Libristo code
39779521
Publishers
MQUP
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