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Balanced Scorecard

Name: Balanced Scorecard
Brand: Harvard Business Review Press
SKU: 40127986
Price: 19068 HUF
Availability: InStock
Author: Robert S. Kaplan
ISBN: 9781422148167

Translating Strategy into Action

Robert S. Kaplan

David P. Norton

Language

English

E-book Adobe ePub DRM

Libristo code: 40127986

Publishers Harvard Business Review Press, August 1996

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance... Full description

Libristo code: 40127986

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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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About the book

Full name Balanced Scorecard

Author Robert S. Kaplan, David P. Norton

Language

English

Binding E-book - Adobe ePub DRM

Date of issue 1996

Number of pages 322

EAN 9781422148167

Libristo code 40127986

Publishers Harvard Business Review Press

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