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Artificial Intelligence in Marketing

Name: Artificial Intelligence in Marketing
Brand: Emerald Publishing Limited
SKU: 44949565
Price: 44035 HUF
Availability: InStock
Author: Naresh K. Malhotra
ISBN: 9781802628777

Naresh K. Malhotra

K. Sudhir

Olivier Toubia

Language

English

E-book Adobe ePub DRM

Publishers Emerald Publishing Limited, March 2023

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to... Full description

Libristo code: 44949565

294 b

44 035 Ft

In stock Immediate digital delivery

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Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.