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Language
English
English
E-book
Adobe ePub DRM
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring ne...
Full description
Libristo code: 39937045
?
169 b
169 b
24 787
Ft
In stock
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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
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About the book
Full name
Active Consumer
Author
Marina Bianchi
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2006
Number of pages
288
EAN
9781134693801
Libristo code
39937045
Publishers
Routledge
Categories
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