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Language BasqueBasque
Book Paperback
Book Zer da pertsuasioa Briñol Turnes
Libristo code: 36154551
Publishers Universidad del País Vasco, September 2009
Nola lor genitzake sinesgarritasun profesionala eta gure alderako abegi ona gurekin bizi diren eta g... Full description
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Nola lor genitzake sinesgarritasun profesionala eta gure alderako abegi ona gurekin bizi diren eta gurekin lan egiten duten pertsonengandik?, zer formula dira gomendagarrienak adostasuna lortzeko desadostasunak ugari diren lekuan?, nola saldu hobeto merkataritzako gaiak, politikakoak eta ideologikoak? Galdera horiei eta antzeko beste batzuei erantzuten zaie Zer da pertsuasioa liburuan. Liburua gida bikaina da pertsuasio-fenomenoak modu sinple eta praktikoan ezagutzeko, zorroztasun zientifikoari kalterik egin gabe. Testuan zehar, fenomeno horren ikuspegi sistematiko eta landua eskaintzen da, aktitude-aldaketari buruzko azken ikerketen emaitzetatik abiatuta. Xeheki deskribatzen dira bai aktitude-aldaketarako estrategia diseinatu aurretik kontuan izan behar diren aldez aurretiko aldagaiak -pertsonei eta egoerei dagozkienak-, bai pertsuasio-estrategia batzuen eta besteen ondorioak. Orobat, arreta berezia eskaintzen zaie prozesu horretan parte hartzen duten prozesu psikologikoei.

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About the book

Full name Zer da pertsuasioa
Language Basque
Binding Book - Paperback
Date of issue 2009
Number of pages 300
EAN 9788498602821
Libristo code 36154551
Weight 450
Dimensions 135 x 210
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