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Z.e.r.o.

Zero Paid Media as the New Marketing Model

Language EnglishEnglish
Book Hardback
Book Z.e.r.o. Joseph Jaffe
Libristo code: 02099091
Publishers John Wiley & Sons Inc, September 2013
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and... Full description
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

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About the book

Full name Z.e.r.o.
Author Joseph Jaffe
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 288
EAN 9781118801154
ISBN 1118801156
Libristo code 02099091
Publishers John Wiley & Sons Inc
Weight 494
Dimensions 234 x 153 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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