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Writing Copy for Dummies

Language EnglishEnglish
Book Paperback
Book Writing Copy for Dummies Jonathan Kranz
Libristo code: 01334185
Publishers John Wiley & Sons Inc, October 2004
This work offers tips on writing to consumers and business-to-business, and create captivating, resu... Full description
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This work offers tips on writing to consumers and business-to-business, and create captivating, results-oriented, sales-generating copy. Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. In this work, discover how to: write compelling headlines and body copy; turn your research into brilliant ideas; create motivational materials for worthy causes; fix projects when they go wrong; and, land a job as a copywriter.

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About the book

Full name Writing Copy for Dummies
Author Jonathan Kranz
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 384
EAN 9780764569692
ISBN 0764569694
Libristo code 01334185
Publishers John Wiley & Sons Inc
Weight 736
Dimensions 189 x 233 x 21

Categories

Language & Linguistics > Language: reference & general > Writing & editing guides
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