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Words Matter

Language EnglishEnglish
Book Hardback
Book Words Matter Elizabeth Keating
Libristo code: 01016706
Publishers University of California Press, October 2016
A recent study of corporate managers found that one out of five projects fail primarily because of i... Full description
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A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.

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About the book

Full name Words Matter
Author Elizabeth Keating, Sirkka L. Jarvenppa
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 192
EAN 9780520291379
ISBN 9780520291379
Libristo code 01016706
Publishers University of California Press
Weight 402
Dimensions 236 x 163 x 19

Categories

Society & Social Sciences > Sociology & anthropology > Anthropology > Social & cultural anthropology
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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