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Wirtschaftswerbung

Language GermanGerman
Book Hardback
Book Wirtschaftswerbung Carl Hundhausen
Libristo code: 09100005
Publishers De Gruyter, November 1970
Frontmatter -- Inhaltsverzeichnis -- Einleitung -- A. Die Wirtschaftswerbung in der Dynamik des Wett... Full description
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Frontmatter -- Inhaltsverzeichnis -- Einleitung -- A. Die Wirtschaftswerbung in der Dynamik des Wettbewerbs -- B. Die Beziehungen zwischen Anbieter und Nachfrager unter dem Einfluß der Werbung -- C. Absatzwirtschaftliche (marketing) Probleme unter dem Einfluß der Werbung -- D. Die Marketing-Funktionen der Werbung -- E. Die Mittel der Wirtschaftswerbung -- F. Die Formen und die Methoden der Wirtschaftswerbung -- G. Probleme der Planung im Marketing und der Budgetierung in der Wirtschaftswerbung -- H. Streuung der Mittel der Wirtschaftswerbung und die Wirkungskontrollen -- I. Probleme der Exportwerbung -- K. Die Verantwortung der Werbungtreibenden vor der Öffentlichkeit -- L. Die Wirtschaftswerbung in den Systemen der Volkswirtschaftslehre und der Betriebswirtschaftslehre -- Anhang -- Literaturnachweis -- Sachregister -- Backmatter

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About the book

Full name Wirtschaftswerbung
Author Carl Hundhausen
Language German
Binding Book - Hardback
Date of issue 1971
Number of pages 357
EAN 9783110019223
Libristo code 09100005
Publishers De Gruyter
Weight 522
Dimensions 127 x 203 x 24

Categories

Economics, Finance, Business & Management > Business & Management
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