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Winning Reputations

How to be Your Own Spin Doctor

Language EnglishEnglish
Book Paperback
Book Winning Reputations Chris Genasi
Libristo code: 04600729
Publishers PALGRAVE MACMILLAN, October 2001
This book provides practical advice from the Chief Executive of a major PR firm on how to manage you... Full description
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21 791 Ft
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This book provides practical advice from the Chief Executive of a major PR firm on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change, he focuses upon reputation as the key to world-class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

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About the book

Full name Winning Reputations
Author Chris Genasi
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 208
EAN 9780333963654
ISBN 0333963652
Libristo code 04600729
Publishers PALGRAVE MACMILLAN
Weight 320
Dimensions 156 x 234 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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