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Wine and Identity

Language EnglishEnglish
Book Hardback
Book Wine and Identity Matt Harvey
Libristo code: 06733728
Publishers Taylor & Francis Ltd, January 2014
In an increasingly competitive global market, winemakers are seeking to increase their sales and win... Full description
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In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguis

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About the book

Full name Wine and Identity
Author Matt Harvey, Leanne White, Warwick Frost
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 256
EAN 9780415814195
ISBN 9780415814195
Libristo code 06733728
Publishers Taylor & Francis Ltd
Weight 522
Dimensions 237 x 162 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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