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Wicked Problems

Name: Wicked Problems
Brand: Springer Fachmedien Wiesbaden
SKU: 39002066
Price: 28026 HUF
Availability: InStock
Author: Christine Ritz
ISBN: 9783658377922

Christine Ritz

Swaran Sandhu

Language

German

Book Paperback

Libristo code: 39002066

Publishers Springer Fachmedien Wiesbaden, October 2022

PR und Organisationskommunikation müssen zunehmend "wicked problems", also verzwickte Probleme lösen... Full description

Libristo code: 39002066

194 b

28 026 Ft

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PR und Organisationskommunikation müssen zunehmend "wicked problems", also verzwickte Probleme lösen. Ob Digitalisierung, Künstliche Intelligenz oder andere aktuelle Entwicklungen, sie stellen die PR und Organisationskommunikation vor knifflige oder verflixte Probleme, für die es keine einfachen Lösungen geben kann, weil sie sich dynamisch entwickeln und nicht zentral geregelt werden können. Die Beiträge zeigen aus unterschiedliche Perspektiven die Verzwicktheit auf und stellen sich der Unlösbarkeit von wicked problem auf Mikro-, Meso- und Makroebene sowie auf einer Querschnittsebene.