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Why Viewers Watch

Name: Why Viewers Watch
Brand: SAGE Publications Inc
SKU: 04713872
Price: 19058 HUF
Availability: InStock
Author: Jib Fowles
ISBN: 9780803940772

A Reappraisal of Television's Effects

Jib Fowles

Language

English

Book Paperback

Libristo code: 04713872

Publishers SAGE Publications Inc, March 1992

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooke... Full description

Libristo code: 04713872

131 b

19 058 Ft

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Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a 'grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.