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When Stereotypes Collide
Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
Language
English
English
Book
Paperback
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in...
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Libristo code: 10029567
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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
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About the book
Full name
When Stereotypes Collide
Author
Ann Gordon, Jerry L. Miller
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
150
EAN
9780820461250
ISBN
9780820461250
Libristo code
10029567
Publishers
Peter Lang Publishing Inc
Weight
238
Dimensions
228 x 154 x 9
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