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What Would Google Do?

Name: What Would Google Do?
Brand: WILLIAM MORROW & CO
SKU: 04397042
Price: 8014 HUF
Availability: InStock
Author: Jeff Jarvis
ISBN: 9780061709715

Jeff Jarvis

Language

English

Book Hardback

Libristo code: 04397042

Publishers WILLIAM MORROW & CO, February 2009

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOUL... Full description

Libristo code: 04397042

53 b

8 014 Ft

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What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.