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What Were They Thinking?

Crisis Communication, the Good, the Bad, and the Totally Clueless

Language EnglishEnglish
Book Hardback
Book What Were They Thinking? Steve Adubato
Libristo code: 06399850
Publishers Rutgers University Press, August 2008
Examines twenty-two controversial and complex public relations and media mishaps, many of which were...
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Examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

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About the book

Full name What Were They Thinking?
Author Steve Adubato
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 256
EAN 9780813543611
ISBN 9780813543611
Libristo code 06399850
Publishers Rutgers University Press
Weight 428
Dimensions 147 x 219 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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