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What's in a Name?

Advertising and the Concept of Brands

Language EnglishEnglish
Book Paperback
Book What's in a Name? Slater
Libristo code: 03017846
Publishers Taylor & Francis Ltd, December 2002
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with... Full description
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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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About the book

Full name What's in a Name?
Author Slater, Jan S. (Ohio University, USA)
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 334
EAN 9780765611123
ISBN 9780765611123
Libristo code 03017846
Publishers Taylor & Francis Ltd
Weight 620
Dimensions 152 x 229 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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