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Werbeblocker im Internet

Eine wettbewerbsrechtliche Beurteilung

Language GermanGerman
Book Paperback
Book Werbeblocker im Internet Stephanie Raithel
Libristo code: 15596283
Publishers Gans, December 2016
Für Internetnutzer ist Werbung im Internet zumeist lästig. Werbeblocker versprechen hier Abhilfe. Do... Full description
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Für Internetnutzer ist Werbung im Internet zumeist lästig. Werbeblocker versprechen hier Abhilfe. Doch geraten nicht nur werbetreibende Unternehmen, sondern insbesondere die Anbieter redaktioneller Inhalte durch Werbeblocker in Bedrängnis. Denn gerade für kostenfreie redaktionelle Inhalte stellt Werbung die wichtigste Einnahmequelle dar. Stephanie Raithel setzt sich mit der Rechtsprechung zu Werbeblockern kritisch auseinander und untersucht zudem die Verbreitung von Werbeblockern hinsichtlich bürgerlich-rechtlicher Unterlassungsansprüche und gelangt dabei zu bemerkenswerten Ergebnissen. In Anbetracht einer möglichen Entscheidung durch den BGH und zahlreicher gerichtlicher Verfahren bietet sie diesem Buch eine fundierte Grundlage zur Beurteilung von Werbeblockern im Internet.

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About the book

Full name Werbeblocker im Internet
Author Stephanie Raithel, Irmgard Küfner-Schmitt, Michael Jaensch
Language German
Binding Book - Paperback
Date of issue 2016
Number of pages 224
EAN 9783946392057
ISBN 3946392059
Libristo code 15596283
Publishers Gans
Weight 295
Dimensions 148 x 210 x 12

Categories

Law > Laws of specific jurisdictions & specific areas of law > Company, commercial & competition law: general > Commercial law > E-commerce law
Place qualifiers > Europe > Central Europe > Germany
Time period qualifiers > c 1500 onwards to present day > 21st century, c 2000 to c 2100
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