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Emotionen Im Marketing

Name: Emotionen Im Marketing
Brand: Deutscher Universitätsverlag
SKU: 03621653
Price: 33700 HUF
Availability: InStock
Author: Christian Bosch
ISBN: 9783835002579

Verstehen - Messen - Nutzen

Christian Bosch

Prof. Dr. Günter Schweiger

Stefan Schiel

Thomas Winder

Language

German

Book Paperback

Libristo code: 03621653

Publishers Deutscher Universitätsverlag, June 2006

Christian Bosch, Stefan Schiel und Thomas Winder untersuchen, welche Emotionen bei der Führung von M...

Libristo code: 03621653

223 b

33 700 Ft

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Christian Bosch, Stefan Schiel und Thomas Winder untersuchen, welche Emotionen bei der Führung von Marken eine Rolle spielen, wie sie miteinander in Verbindung stehen und wie sie messbar gemacht werden können.