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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Werbe-Pretest
Language
German
German
Book
Paperback
Auf Grund der zurzeit spürbaren Cuts bei den Werbebudgets wird heute mehr denn je mit der Marktforsc...
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Libristo code: 09487595
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Auf Grund der zurzeit spürbaren Cuts bei den Werbebudgets wird heute mehr denn je mit der Marktforschung die Werbeffizienz kontrolliert. (1) , (2) Speziell die Nachfrage nach Werbe-Pretests hat deutlich zugenommen und zeigt zudem eine weiter steigende Tendenz. (1) , (3) Der Werbe-Pretest gilt teilweise in der Branche als Kreativitätskiller und ist deshalb häufig Gegenstand kontroverser Diskussionen. (3)
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About the book
Full name
Werbe-Pretest
Author
E Krug
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
16
EAN
9783737936071
ISBN
3737936072
Libristo code
09487595
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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