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Web Usage Analysis and User Profiling

Name: Web Usage Analysis and User Profiling
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 05275121
Price: 19902 HUF
Availability: InStock
Author: Brij Masand
ISBN: 9783540678182

International WEBKDD '99 Workshop, San Diego, CA, USA, August 15, 1999, Revised Papers

Brij Masand

Myra Spiliopoulou

Language

English

Book Paperback

Libristo code: 05275121

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2000

After the advent of data mining and its successful application on conventional data, Web-related inf... Full description

Libristo code: 05275121

136 b

19 902 Ft

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After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining. This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on 'Modeling the User', 'Discovering Rules', 'Patterns of Navigation', and 'Measuring interestingness in Web Usage Mining'.