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Web Mining Applications in E-Commerce and E-Services

Name: Web Mining Applications in E-Commerce and E-Services
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01570749
Price: 39543 HUF
Availability: InStock
Author: I-Hsien Ting
ISBN: 9783540880806

I-Hsien Ting

Hui-Ju Wu

Language

English

Book Hardback

Libristo code: 01570749

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, January 2009

Web mining applications in E-commerce and E-services is a new research direction in the area of web... Full description

Libristo code: 01570749

271 b

39 543 Ft

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Web mining applications in E-commerce and E-services is a new research direction in the area of web mining. Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and eservices, proving to be useful tools for understanding how ecommerce and e-service Web sites and services are used. This book therefore collects new developments and high quality researches for the readers of this book to understand the topics of web mining applications in e-commerce and e-services as well as the state-of-the-arts in this area. The chapters in this book include web usage mining and user browsing behavior analysis, semantic web mining, web performance mining, web mining for users need understanding, web mining for social network analysis and web mining for P2P services.