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Watching Television Audiences

Name: Watching Television Audiences
Brand: Bloomsbury Publishing
SKU: 04875922
Price: 28254 HUF
Availability: InStock
Author: John Tulloch
ISBN: 9780340741429

Cultural Theories & Methods

John Tulloch

Language

English

Book Paperback

Libristo code: 04875922

Publishers Bloomsbury Publishing, December 2000

Watching Television Audiences offers a comprehensive introduction to the current state of research i... Full description

Libristo code: 04875922

189 b

28 254 Ft

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Watching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. Written by a leading scholar in the field, it surveys work done on a variety of genres and programmes, including science fiction from Dr. Who through Star Trek to the X-files, sitcoms, cop shows, cartoons, news, documentary and many others. It explores concepts of audience research from the theory of an implied audience to active audience readings, and examines how scholars are now seeking to synthesis the two areas in a way which will constitute a 'third generation' of audience studies. Above all, it provides students and academics not only with an understanding of the theory but also of the different methodologies used to research different types of audience.