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Visual Marketing
Language
English
English
Book
Hardback
Aims to further research and theory development in visual marketing. This book includes chapters tha...
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Libristo code: 06595556
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Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
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About the book
Full name
Visual Marketing
Author
Michel Wedel, Rik Pieters
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
320
EAN
9780805862928
ISBN
9780805862928
Libristo code
06595556
Publishers
Taylor & Francis Inc
Weight
750
Dimensions
162 x 229 x 23
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