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Visual Identity

Language EnglishEnglish
Book Paperback
Book Visual Identity Susan Westcott Alessandri
Libristo code: 06398347
Publishers Taylor & Francis Ltd, October 2009
Brands, companies, and organizations, much like people, have personalities, and most of what we know... Full description
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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organizational brand perspective (corporate and non-profit), rather than a product brand perspective.

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About the book

Full name Visual Identity
Author Susan Westcott Alessandri
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 178
EAN 9780765622679
ISBN 9780765622679
Libristo code 06398347
Publishers Taylor & Francis Ltd
Weight 330
Dimensions 152 x 229 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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