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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
German
German
Book
Hardback
Was ist virales Marketing?§Grundlagen: Memetik, soziale Netzwerke und Mund-zu-Mund-Propaganda§Kernel...
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Libristo code: 01783058
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Was ist virales Marketing?§Grundlagen: Memetik, soziale Netzwerke und Mund-zu-Mund-Propaganda§Kernelemente eines Marketingvirus §Planung und Umsetzung von viralen Kampagnen§Erfolgsmessung und -auswertung§Fallbeispiele und Case Studies aus der Praxis - erfolgreiche (und nicht erfolgreiche) Kampagnen aus Deutschland, Großbritannien und den USA§Viral Marketing einmal anders: Gerüchte und Negativmeldungen§Virale Taktiken, die jedes Unternehmen sofort einsetzen kann
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About the book
Full name
Viral Marketing
Author
Sascha Langner
Language
German
German
Binding
Book - Hardback
Date of issue
2009
Number of pages
251
EAN
9783834914903
ISBN
3834914908
Libristo code
01783058
Publishers
Gabler Verlag
Weight
542
Dimensions
242 x 161 x 21
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