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Viagra Ad Venture

Name: Viagra Ad Venture
Brand: Peter Lang Publishing Inc
SKU: 10029329
Price: 13073 HUF
Availability: InStock
Author: Jay Baglia
ISBN: 9780820474892

Jay Baglia

Language

English

Book Paperback

Libristo code: 10029329

Publishers Peter Lang Publishing Inc, July 2005

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twen... Full description

Libristo code: 10029329

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Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

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About the book

Full name Viagra Ad Venture

Author Jay Baglia

Language

English

Binding Book - Paperback

Date of issue 2005

Number of pages 165

EAN 9780820474892

ISBN 9780820474892

Libristo code 10029329

Publishers Peter Lang Publishing Inc

Weight 248

Dimensions 229 x 153 x 11

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